Information services provided by HbbTV applications are equipped by an attractive GUI and allow users to browse various theme oriented information (news, weather, exchange rates, stock market, sports, traffic, eGoverment). Thanks to HTML this GUI can shows texts, pictures, graphs, maps and even videos. Old fashioned teletext can be also modernized in this way to become so called super-text. Similarly, the electronic program guide can be enhanced by various video shots (movie trials, video clips, movie shots) and can contain direct links to catch-up TV. Educational courses as well as games can also integrate audio, video and interactive content to improve user’s quality of experience (QoE).
As was already mentioned HbbTV v2 defined support for companion screens (CS) applications. Using HbbTV application on TV set users can launch CS application on other device. These applications can communicate each other. There is also possibility for an application on companion screen to discover HbbTV terminal and launch a broadcast independent CS application on it. Using this service e.g. video can be started on a companion screen (unfortunately, synchronizing applications and content wasn’t defined yet).
Some of social and accessibility services can also be characterized as multimedia services (e.g. linear TV content can be enhanced by synchronous, computer - generated sign language or subtitles can be spoken).